Revamping the Gary Hogg Website
Overview
Gary Hogg approached us with a website that was in need of an overhaul. His old site, while functional, no longer reflected his brand or the professional image he wanted to portray. Recognising the need for a fresh, modern online presence, we embarked on a comprehensive redesign, transforming his website from the ground up.
The primary challenge was to create a website that was both simple and professional, aligning with Gary's vision for a fresh and up-to-date look. He wanted a site that was easy to navigate, with the functionality to allow online purchases via PayPal. Additionally, we needed to blend his existing brand elements with updated visuals to maintain continuity with his established identity.
Before
Our Approach
Complete Redesign: We started by reimagining the website's design, and crafting a new logo that captured Gary's brand essence. The new design was clean, modern, and aligned with his professional image while being intuitive for users to navigate.
Web Development & PayPal Integration: To enable online sales, we created and integrated PayPal buttons throughout the site, allowing customers to make purchases directly and securely. This simple yet effective solution provided the purchasing functionality Gary needed without the complexity of a full e-commerce system.
Visual Revitalisation: To keep a sense of continuity, we mixed some of Gary's old photos with new, high-quality images taken by one of our professional photographers. This blend of old and new ensured the website remained true to Gary's roots while offering a refreshed look that appealed to his target audience.
The new Gary Hogg website is a perfect blend of simplicity and professionalism, featuring a fresh, modern design that is up to date with the latest web standards. The site is easy to navigate, visually appealing, and now includes integrated PayPal buttons for easy online transactions. The revitalised website not only meets Gary’s expectations but also positions his brand for future growth.
After
